What does SEO mean?

SEO stands for “Search Engine Optimization.” It refers to the process of improving a website so search engines can better understand, index, and rank its pages in search results. The purpose of SEO is to increase visibility and attract more organic traffic from people searching for information, products, or services. This involves optimizing content with relevant keywords, structuring pages for usability, ensuring technical performance like site speed and mobile responsiveness, and building credibility through backlinks. SEO is an ongoing practice that aligns websites with ranking factors while focusing on meeting user intent effectively.