Local SEO is an SEO strategy that helps small companies stand out in Google’s local search results. There are many different SEO methods that fall under the general category of SEO. However, if a small business wants to make a greater impact on its neighborhood, local search is the way to go. To expand the visibility and reach of your business by utilizing relevant directories, standard techniques include conducting local keyword research, keeping up with your Google Business Profile (formerly known as Google My Business), and creating citations. By providing local SEO to your small business clients, you can increase their online visibility in their local area and attract more local customers to their products and services.

Both traditional and local SEO use many of the same techniques and tactics, however local search uses different ranking factors that are more important than those used in traditional SEO. Local search also makes use of geographical and location-based keywords and aspects to assist websites appear in SERPs (search engine results pages) and attract local customers.