What are good keywords?

Good keywords are search terms that are locally relevant, align with what customers are typing into search engines, and help businesses appear in Google Maps or organic search listings. These keywords should be connected to your products or services and should reflect how people in your area are searching for them. Using them properly in your website content and business listings can improve search visibility. It’s important to avoid guesswork and instead rely on keywords that are proven to perform within your local market. By focusing on relevant terms that real customers use, local SEO becomes more targeted and effective.