What is the most important part of a website?

The most important part of a website is its content and structure, as these determine how visitors interact with it and whether they find what they need. Clear navigation, readable text, and engaging visuals guide users through the site and help communicate value. Without meaningful content, design and features have little impact. A strong website focuses on accessibility, usability, and purpose-driven pages that provide useful information. Each section should serve a clear role in supporting the visitor’s journey and meeting their expectations.