What is CTA in a website?

CTA stands for call-to-action, a website element that encourages visitors to take a specific step. This could include clicking a button, filling out a form, signing up for a newsletter, or purchasing a product. CTAs are often highlighted with distinctive colors, shapes, or wording to make them noticeable and compelling. Effective CTAs guide users toward important conversions or interactions that align with the site’s goals. They are essential for turning visitors into active participants, whether the objective is generating leads, sales, or deeper engagement with available content.