How often should you refresh a website?

A website should be refreshed regularly to keep its design, features, and content relevant. This may involve updating text, adding new visuals, improving navigation, or ensuring compatibility with evolving devices and browsers. Refreshing is not only about appearance but also about security, accessibility, and usability. Outdated websites risk losing visitor trust and underperforming in search visibility. Regular reviews help identify areas for improvement so the site continues meeting user needs. Consistent updates demonstrate reliability and show that the website is maintained with attention to current trends and expectations.