Are 46% of Google searches local?

Yes. A large portion of search engine activity involves local intent. This means users are frequently searching for products, services, or businesses near their geographic area. This behavior includes queries like “near me,” location-specific phrases, or searches that involve maps or local listings. Local SEO addresses this demand by helping businesses appear in relevant results when customers are looking for offerings nearby. Optimizing for this includes proper use of address details, local keywords, verified listings, and citations. Businesses not leveraging local search miss out on a significant volume of highly targeted, action-driven traffic.