How do I know what people are searching for on Google?

You can determine what people are searching for on Google through keyword research and competitor analysis. According to the source, keyword research and targeting is one of the core SEO services offered to help businesses understand user search behavior. This process involves identifying search terms and phrases that users commonly input into search engines. It also includes analyzing competitor content to uncover keyword gaps and opportunities. By using this method, you can align your website content with what your target audience is actively looking for. The insights gained from keyword research guide decisions on content creation, optimization, and ranking strategies.