How do you know if your SEO is working?

You can tell SEO is working when there are measurable improvements in organic search traffic, keyword rankings, and user engagement. Indicators include higher placement for targeted terms, more visitors arriving from search, and increased clicks on search listings. Tracking metrics such as time on site, bounce rates, and conversions from organic traffic also provide clear signs of progress. Since SEO produces gradual growth rather than immediate spikes, long-term upward trends in both visibility and engagement confirm that optimization efforts are effective.