Is Google getting rid of SEO?

No, Google is not getting rid of SEO. Search engine optimization remains essential for helping websites gain visibility in search results. What has changed is the approach, as outdated methods like keyword stuffing or manipulative link building no longer work. Instead, search engines prioritize user experience, relevance, and high-quality content. Google continues to update its algorithms to ensure search results deliver accurate and helpful information, which means SEO strategies must evolve. Rather than being eliminated, SEO has adapted into a practice focused on content quality, technical performance, and long-term visibility.