Is paying someone to do SEO worth it?

Yes, paying someone to do SEO can be worth it when the work is performed by someone with proper expertise. SEO involves technical knowledge, content optimization, and link strategies that require skill to execute correctly. Without experience, it is easy to waste effort on outdated or ineffective methods. A qualified professional can identify problems, apply proven strategies, and ensure compliance with search engine standards. The value lies in long-term growth, as effective SEO builds sustainable visibility, reduces reliance on ads, and increases organic traffic over time.