Search engine optimization (SEO) is optimizing websites to rank higher in search engine results pages for relevant keywords and phrases. SEO helps businesses increase their online visibility, attract more traffic to their web pages, and drive more sales as well as leads. SEO involves several techniques, including keyword research, on-page optimization, link building, and technical SEO. On-page optimization consists in optimizing website content, such as titles, descriptions, and body copy, including relevant keywords, and improving relevance signals to search engines.
Link building involves acquiring high-quality links from other websites to improve the authority and credibility of a website. Technical SEO consists in optimizing a website's infrastructure and coding to ensure it is optimized for search engines and provides a positive user experience. SEO aims to make a website rank higher in search engine results and increase its visibility to potential customers, thus driving more traffic and generating more business.