What are SEO keywords?

SEO keywords are the words and phrases people type into search engines when looking for information. They guide how content is created and optimized, ensuring that a page matches the intent of users. Keywords can be broad, covering general topics, or long-tail, which focus on more specific searches. Effective SEO uses a strategic mix of keywords throughout titles, headings, and body text while keeping the content natural and valuable. When used properly, keywords help connect websites with audiences actively seeking related information.