What does 100 mean in Google Trends?

A value of 100 in Google Trends represents the peak popularity of a search term for the selected time and location. It does not reflect the actual number of searches, but instead shows relative interest compared to the term’s highest point. When a keyword scores 100, that marks the moment it was most searched. All other data points are scaled in comparison. A score of 50 means the term was half as popular as at its peak. This system helps compare interest over time but cannot determine real-world volume or demand. It’s best used to evaluate patterns, trends, or seasonal spikes.