What is keyword stuffing?

Keyword stuffing is the overuse of keywords in content with the intention of manipulating search rankings. This includes repeating the same word unnaturally, forcing irrelevant terms into text, or creating content that sacrifices readability. Search engines view this as a spam tactic and may penalize sites that use it. Instead of boosting visibility, keyword stuffing often reduces quality, frustrates users, and damages credibility. Modern SEO practices require keywords to be placed naturally, used sparingly, and always within content that delivers genuine value to readers.