What's replacing SEO?

Nothing is replacing SEO. Optimization continues to be the foundation of how websites appear in search results. What has shifted is how SEO is applied, with greater emphasis on creating content that aligns with user intent, improving site usability, and meeting technical standards like mobile responsiveness and structured data. While older tactics such as link spamming are ineffective, modern SEO integrates with content strategy and digital marketing. It remains central to online visibility and has not been replaced by any other practice, but instead refined to meet evolving search engine expectations.