Who needs SEO the most?

SEO is valuable for anyone seeking visibility through search engines. Businesses rely on it to attract customers, while local companies use it to appear in area-specific results. E-commerce sites and publishers depend on SEO for consistent traffic and sales. Nonprofits, professionals, and service providers also benefit from optimized visibility. Since most online activity begins with a search, nearly every website can improve its reach and credibility through SEO. Those in competitive industries or growing markets often need it most to stay visible.