Your site looks fine and the phone does not ring
Most contractor websites were built once, by somebody who made it look tidy, and then left alone. It loads, it has a photo of a truck, it lists what you do. And it brings in nothing, which makes it very easy to decide websites do not work for trades.
They do. The site is just built as a brochure for people who already know your name. Nothing on it is aimed at the person typing your trade and this city into a phone at seven in the morning with water coming through a ceiling.
That is a structural problem, not a design one, and it is why a redesign that only changes the colors makes no difference to the call volume.
A page for every service you want more of
The single biggest fault on contractor sites is one services page listing eight things. That page is about eight things, so it is the best answer to none of them, and the searches that matter go to somebody else.
The fix is a page for each service you actually want more of. Not every service you are capable of, which is a different and longer list. The two or three that pay best and that you would take more of tomorrow.
Each of those pages gets written for what somebody types when they want that specific job, says which areas you cover, and answers the questions they would have asked on the phone. That is what makes a page findable.
Photos of your work beat anything else on the page
Trades sell on evidence. A customer deciding between three names wants to see work that looks like their job, done near where they live. Stock images of somebody else's crew do the opposite: they read as a business that could be anywhere.
Before and after pairs are the strongest thing you can put on a contractor site, and they cost an afternoon with a phone. Most owners have hundreds of these sitting in a camera roll and have never put one on the site.
Reviews belong next to the work rather than hidden on their own page. A specific review that names the job carries far more than a star rating with nothing behind it.
Make calling you the easiest thing on the page
The number goes at the top, tappable, on every page. Not an image, not plain text somebody has to copy. One tap starts the call, because the person reading is often standing in the problem.
A short form as the second option, with as few fields as the job honestly needs. Every extra field loses people, and asking for a full address before you have even spoken loses a lot of them.
Then say when you answer and whether you do emergencies. Owners leave this off constantly, and for half the people searching it is the only question that matters.
Say where you work, plainly
A surprising number of contractor sites never say which areas they cover. The visitor guesses, the search engine guesses, and both of them often guess wrong.
Name the city and the surrounding towns you actually travel to, in the page text rather than only in a footer. If there is a radius you will not go past, say that too. It saves you calls you were going to turn down.
This matters more for a service business with no shopfront, because your coverage area is the only location signal you have. Getting into the local map results leans on the same information being consistent everywhere it appears.
A fixed number, before anything starts
The quote is set before work begins and it does not move unless you add pages or ask for something outside the original scope. Nothing is billed by the hour, which means asking a question costs you nothing.
What drives the number is the page count, whether we write the content, and whether you need a store. You can move any of those to land where you want to be, and we will tell you which one gives you the most back.
You own the domain, the hosting and the files when it is done. If you want the wider picture first, what a web design project involves here covers the process end to end.
What Springfield contractors ask first
It depends on how many services need their own page and whether we write the content. You get a fixed quote before anything starts rather than an hourly rate that grows while you are on a job.
Two to three weeks for a small site once we have your photos. The delay is almost always photos, which is why we ask for them first rather than at the end.
Often, and for far less. If the layout works, splitting one services page into real pages per trade is usually the change that matters. We will say which one you need before you spend anything.
It is designed at phone width first, because that is where most of your customers arrive and it is the version Google assesses. The number is tappable on every page.
Only if you want to. Most owners mean to and then do not, so it is worth deciding honestly at the start. We can write it and the project keeps moving.
The site supports it, your Google Business Profile drives it. The two have to agree on what you do and where. That profile work is a separate job and usually the cheaper half.
Want a site that books jobs?
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